Bloomwell
Bloomwell
In a rainy rooftop greenhouse at dusk, the phone names the plant that is thirsty and the iPad lights the whole house as each plant answers.
A glass greenhouse on a city rooftop at dusk with rain running down the panes, a steel frame, wooden potting benches beside a wet slate aisle, warm pendants against a cool moonlit key, a hazy skyline and small glowing sensors in the plants. Six slow beats over 25 s at 80 bpm: a long dolly up the aisle, a turn to the bench, a close-up, a crane up over the whole house, then a slow push.
- Length
- 25 s
- Scenes
- 2
- Device
- iphone, ipad
- Style
- realistic place
- Camera
- dolly, push in, ultra closeup, pull back, crane
//
BLOOMWELL — "every plant, on time." 25 s, 16:9, two long takes in one greenhouse.
THE WORLD. A glass greenhouse on a city rooftop at dusk, rain on the glass. Black steel frame
(3.6 m wide, 7 m long, eaves 2.4 m, ridge 3.4 m) on a charcoal knee wall; two dark-oak potting
benches (top 850 mm) either side of a wet slate aisle that mirrors the lamps. Three warm
pendant lamps hang from the ridge; a cool moon/city key comes through the glass and lays the
frame's shadow on the floor. Outside: a wet rooftop, a parapet, a timber water tower, and a dusk
skyline that fades into haze. Rain falls past the glass (sawtooth fields), beads sit on the
side, back and roof glass, and a few run down it.
Why this world: plant care is a promise kept on time in any weather; the rain is the reason
nobody wants to guess, and the greenhouse is the "whole place at a glance" the iPad shows.
PALETTE. warm charcoal #22201E (app canvas, set steel), leaf green #3FA34D (the only accent:
screens, sensor caps, the sign), amber #E0A23B (due), warm lamp #ffb36b, dusk blue #0a1020.
PROPS (generated, TRELLIS.2, models/): y = surface + scale × |minY| on every placement.
fern 400 · calathea 520/440 · snake 560/380 · basil 380/330/240 · succulent 300/170 ·
pothos 520/400 · monstera 1300/1500 · lemon 1200 · pots 220 · can 380.
Twelve plants carry a soil sensor (a steel stake with a cap) that glows amber → green when that
plant's tile goes green on the iPad: the screen event and the world's answer, 0.12 s apart.
SCENES. Two takes joined by a 0.6 s blur-dissolve out of the ultra close-up (12.6 s):
bench (0–12.6) the phone; house (12.6–25, its clock = reel − 12.6) the iPad and the sign.
Why the cut: one scene holding both full screens dropped the iPad's first ~100 overlay items
(engine: two dense ui3d overlays in one scene); each scene now carries one dense screen and
the other device at rest with a few items. The set is one template mounted in both.
BEATS (reel clock; VO measured, word times in vo/words.json):
0.0 hook slow dolly up the aisle past a foreground monstera, rain on the back glass, the
dark sign at the far end. VO "Rain on the glass. Twelve plants, counting on you."
5.4 phone turn to the bench: the iPhone's health card ASSEMBLES (5 pieces fly in, bottom
first) on "Bloomwell knows each one"; the reminder pulses on "thirsty" (9.5).
10.55 ULTRA the one ultra close-up: the reminder row at 55–58° yaw, the check sharp, the row
running into blur. The check is TAPPED on "tap" (10.96), due → watered,
moisture 31 → 58 %, and the care log TYPES (typewriter) 11.6–12.7.
12.3 pull out to the world: the fern's sensor is already green; cross the aisle.
13.4 iPad the greenhouse grid ASSEMBLES (12 tiles drop in) on "the whole greenhouse";
16.0–18.2 the tiles light green one by one on "lighting up", and each plant's
sensor in the room answers, front of the greenhouse to the back.
18.3 push onto the iPad: "All 12 cared for".
19.9 proof crane up and back: the whole greenhouse, twelve green lights, rain. (music only)
21.0 cta the sign over the back glass lights leaf-green on "Bloomwell", the line
"every plant, on time." on "Every"; slow push to the sign, still drifting.
Screen-node camera time: 8.2–12.3 and 18.3–19.9 (≈ 5.7 s of 25). One ultra close-up.
LIGHT. tone_mapping None, sRGB-only grain step; three pendant spots (E ≈ 1.5 at the benches),
moon directional with shadows, hemisphere 0.05, studio HDR 0.2 for the PBR props, an area light
on each screen, a green wash under the sign when it lights. Anamorphic flares: the front pendant
(whole reel) and the sign (end).
promo#bloomwell(width=1920 height=1080 fps=30 gap-clock=run)
audio
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