Ember Rewards
Ember Rewards
A rewards card and its coins in an orange photo studio: a coin turns out of its reeded edge, a grazing glide across the printed card, the hero shot of the card with five coins round it, then the app where a coin drops into the balance, and a lockup with the mark.
One photo studio with a matte cyclorama behind a floating clear-coated slab tilted in the light, and polished reeded coins turning and hanging around it under soft, warm product lighting. Five 4 to 6 s beats over 22 s at 120 bpm: a macro on a coin turning out of its edge, a grazing glide across the slab, a slow push on the hero arrangement, a drop, then a settled composition.
- Length
- 22 s
- Scenes
- 5
- Device
- iphone
- Style
- abstract
- Camera
- ultra closeup, tracking, push in
//
EMBER REWARDS — 22 s, no voice-over. Made from the reference still: the Ember Rewards
Card floating at a tilt in a Ember-orange studio, silver coins (EMB and $) around it.
THE WORLD. One photo studio: a matte Ember-orange cyc 650 mm behind the subject, lit
by a single hard-right spot close to it, so the sweep runs from near-black maroon on the
left to peach on the right (the reference's gradient, made by light rather than painted).
Everything floats at real size in front of it: the card (ISO ID-1, 85.6 × 54 × 0.8), the
coins (22 mm, 2.8 mm thick, 72-rib reeded edge, EMB struck on one face, $ on the other)
and, for the app beat, an iPhone running Ember Rewards.
PALETTE. Ember orange #fb542b · deep #e3361a · light #f7894a · cyc #ff5a1e · ink #0f0d12
· surface #1b1820 · muted #b9b0c2 · silver #d6d7db · token violet #662d91 / magenta #9e1f63.
LIGHT. No tone mapping (the card's and the app's hexes land as authored); the chain ends in
film_grain output_transform=2. The cyc spot (decay 2, E ≈ 1.4 on the right of the sweep,
≈ 0.03 on the left); a warm-white key softbox upper right; a soft white card under the lens
(what the coin faces that look at camera reflect: silver); two big orange area lights above
and below standing in for the cyc as the coins see it (faces tipped up or down turn orange,
as in the reference); a peach rim from behind left for the coin edges. The warm studio HDR
at 0.45 for everything else.
THE CARD FACE is HTML (ember-rewards.screens.html, section card-face) converted with
scripts/html-screens.mts and used as the colour map of a lit, clear-coated rounded-rect
(material > map_from > ui), so the print takes the key like a real card. Its printed art —
the flame and EMB marks (simple original paths), the dot-matrix world map and the outlined
"ember" wordmark — is rendered once to PNG by art-work/make-art.mjs.
BEATS (hard cuts on the 120 BPM bar grid, 2 s a bar):
s1-coin 0–4 macro: one coin turns out of its reeded edge into the light, EMB face up
s2-card 4–8 a grazing glide across the card face: chip → "Ember Rewards Card" → the marks
s3-hero 8–12 the reference shot: the card at its tilt, five coins round it, a slow push in
s4-app 12–18 the app: a coin drops into the phone, the balance ticks to 42.180 EMB, the
new ad reward lands in Recent, "Spend with card" is pressed
s5-end 18–22 the card and coins left, the lockup right: the flame, "Ember Rewards",
"Browse privately. Get rewarded."
SCREENS. projects/templates/ember-rewards/ember-rewards.screens.html → scripts/html-screens.mts:
card-face (kind ui, 470 × 297 css on 85.6 × 54 mm, rastered here at 2568 × 1620) and
rw-screen (kind card, 71 × 154 glass) pasted under ui3d(overlay=screen). Edited after
conversion: the placeholder fill behind the transparent marks (color=) only, and the tracks.
Preview: http://localhost:4444/runtime?project=projects/templates/ember-rewards/ember-rewards.promo
promo#ember-rewards(width=1920 height=1080 fps=30)
metadata
audio
tracks
// music: 120 BPM D-major bed, 11 bars, every cut on a bar line (4 / 8 / 12 / 18); the lift
// (crash + impact) on 8.0, the end hit on 18.0; mastered −16 LUFS (audio-work/ember_bed.py)
track#music(asset="music:ember-bed" start=0 volume=0.75)
// designed sound (audio-work/ember_sfx.py), in D major:
// 0.40 s1 the coin turns into the light — struck silver disc ring + shimmer
// 4.00 s2 the glide across the card — a long soft air move, left → right
// 14.55 s4 c1 drops into the balance card (its scale lands at local 2.55) — clink + D→A blip
// 18.35 s5 the flame pops (local 0.3–0.9) — chime D6 then A6
track#sfx_1(asset="media:ember-ring" start=0.4 volume=0.45)
track#sfx_2(asset="media:ember-sw