Multiply
Multiply
One iPhone multiplies into a 5x3 field of fifteen, each showing one of the app's four screens, and the camera dives into a different device for each feature: one app, everywhere at once.
An abstract dark stage with a matte floor, three wide shallow steps each lit by a thin line on its nose, two free-standing light bars and a softly washed back wall, with a field of identical objects in rows across the steps. Five 6 s beats at 120 bpm over 30 s: a pull-back as the field scales in, a dive into a row, a low dolly, a crane down, then a climb to a high angle.
- Length
- 30 s
- Scenes
- 5
- Device
- iphone
- Style
- abstract
- Camera
- pull back, push in, dolly, crane, ultra closeup
//
GEN-FIELD — 30.0 s, 16:9, 30 fps, no VO. GENERIC TEMPLATE · MULTIPLY. Sample app: Loop (a social /
community app — sample data only). Treatment: treatment.md.
THE IDEA. One device becomes a field. A single iPhone stands on a graphite terrace, its home screen
lit; then it multiplies — fourteen more scale in, 0.1 s apart by distance, until fifteen stand in a
5 × 3 grid on three low steps, each showing one of the app's four screens. The camera pulls back to
hold the field, then dives into a different device of the field for each feature: the first one's
screen assembles from its layers, the second is read in an ultra close-up, the third types and grows.
It ends high over the whole field with the name above it. The idea works for any app: "one app,
everywhere at once" — nothing in the world belongs to a category.
THE WORLD. An abstract graphite stage: a matte black floor, three wide graphite steps (the terrace,
70 mm rise, 380 mm going), a thin ACCENT line drawn along each step's nose, two free-standing cream
light bars left and right of the field, a dark back wall washed in the ACCENT. Every caption lies
FLAT on the step in front of the device it names (floor lettering), so no copy ever crosses a device.
Devices never translate (a device position channel blanks its screen): they scale in, they turn.
Every screen is glass_clip=off (fifteen devices in frame: only one screen draws otherwise) and
rounds its own corners with the root card's r = 9.1 (iPhone glass radius).
PALETTE. stage: floor #0A0B0D · graphite #1C1D21 · wall #0D0E11 · bar #F2ECE2 · caption #ECE7DE
UI: ground #F6F5F2 · surface #FFFFFF · ink #16171B · mute #6B6F7A · line #E6E4DF
ACCENT #7C5CFF (tints m-accent, m-tag, light#accent — and the UI's primary colour)
GRID. columns x = −500 −250 0 250 500 · rows on the steps: row 0 (y 30, z 0), row 1 (y 100,
z −380), row 2 (y 170, z −760); each device turned toward the centre (±5° / ±10°).
Screens cycle home → f1 → f2 → f3 through the grid with the hero (d02, front centre) on home:
row 0 d00 f2 · d01 f3 · d02 HOME · d03 f1 · d04 f2
row 1 d05 f3 · d06 home · d07 f1 · d08 f2 · d09 f3
row 2 d10 home · d11 f1 · d12 f2 · d13 f3 · d14 home
Featured: f1 → d07 (row 1 centre) · f2 → d00 (row 0, far left) · f3 → d09 (row 1, far right).
BEATS (music 120 BPM: a beat = 0.5 s, a bar = 2 s; every cut on a bar line)
g1-multiply 0–6 HOOK close on the one phone (home screen, lit, instant read); the step
lines draw; at 1.4 it duplicates — fourteen phones scale in 0.1 s
apart by distance (to 3.15) while the camera pulls back (back-loaded)
to hold the 5 × 3 field
g2-assemble 6–12 F1 the camera dives over the hero into row 1 centre; that phone turns
42° and its screen ASSEMBLES (ui-assemble: lyr-bg, lyr-content,
lyr-nav, lyr-cta fly in 0.3 s apart, hold as a staircase, pack home
magnetic, bottom-first) while the phone turns back; "Find your
people." lies on the step; Join circle dips
g3-closeup 12–18 F2 a low dolly along the front row, right to left, phones sliding past;
"I'm going" dips; ULTRA close-up along slot-hero (side=front, fill
150→158, yaw 52→55, dof 45/12) while 127 turns to 128 going; pull
back to the phone and "Show up together." on the step
g4-grow 18–24 F3 a crane from high over the right flank down to the phone, which
turns to meet the lens; the composer TYPES (typewriter, two lines)
and GROWS bot