Monoliths
Monoliths
The picture is the shadow: five concrete masses around one phone under a single hard raking sun that swings between beats, giving every feature a different shadow composition on the same architecture.
Five bare concrete masses (a tower, wall, fin, block and pillar) stand around a low plinth under a dark sky, lit by a single hard raking sun that swings between beats so the same architecture throws new shadows, with a thin glowing slit between tower and wall. Five 6 s beats at 120 bpm over 30 s: a snap of sunlight and glide in, a high plan view and dive, a backlit close-up, a sundial crane, then a low slow push to land.
- Length
- 30 s
- Scenes
- 5
- Device
- iphone
- Style
- abstract
- Camera
- push in, top down, crane, ultra closeup, low angle
//
GEN-MONOLITHS — 30 s, 16:9, 30 fps. GENERIC APP-PROMO TEMPLATE · MONOLITHS.
Sample app (sample data only): Ridge, a project-management app. Treatment: treatment.md.
THE IDEA. The picture is the shadow. Five raw concrete masses stand around a plinth that holds
one phone, under ONE hard raking sun (a directional light with an authored shadow camera).
The sun swings between beats, so every feature gets a completely different shadow composition
on the same architecture, and the camera finds a new architectural angle each time. The copy is
inlaid in the pavement; the name is cast into the face of a mass.
THE WORLD. Pale board-marked concrete (bump only), a near-black sky, five masses
(m1 tower 0.8 x 4.2 m back-left · m2 wall 2.4 x 2.6 m back-right, the end-card face ·
m3 fin 0.18 x 3 m front-right · m4 block front-left · m5 pillar far back), a 560 x 960 plinth at
the origin (top y 960; the phone stands on it, never translated), and one ACCENT back panel
glowing in the gap between m1 and m2 with an ACCENT area light bouncing off it onto the plinth.
PALETTE. concrete #9A958C / #A29D93 / #8A857C · plinth #C2BCB2 · ink #18191C · cream #EFE9DE ·
sun #FFF3E4 · sky #0E0F12→#060607 · ACCENT #3B6BFF (the only colour in the world)
BEATS (music 120 BPM: beat 0.5 s, bar 2 s — every cut on a bar line)
s1-hook 0–6 darkness, the accent slit only; the sun snaps on at 0.35 grazing low from front-
left and wheels up and round to back-left (0.35–4.6), the long shadows raking
across the floor to the plinth; the camera glides in from 6.4 m; the home screen
ASSEMBLES (ui-assemble: lyr-bg/content/nav/cta launch 1.9–2.8 from 9–10 m out
frame, hover as a +0/22/44/66 mm staircase while the phone stands turned −15°,
pack home magnetic 4.9–5.9 as it turns to +8°)
s2-f1 6–12 sun high front-right · high three-quarter plan view, caption 1 inlaid in the
floor; dive to the phone: the task TYPES into slot-input (typewriter), Send dips,
the new row lands
s3-f2 12–18 sun behind (backlight) — shadows run at the lens · high front-right, caption 2 in
the shade; ULTRA CLOSE-UP along slot-hero (side=front, yaw −50…−53°, fill 160–166,
dof 50/12); pull back as the phase bars grow from their left edges
s4-f3 18–24 near top-down plan; the sun sweeps from back-left to front-left and its shadow
edge uncovers caption 3; crane down to the phone: the hero bar fills, slot-cta
dips, a confirmation toast lands
s5-end 24–30 sun front-left high, the m2 face clean; LOW hero angle at plinth height: phone on
the plinth left, the name rises on the face of m2, the tagline under it
TEMPLATE SLOTS — what to change to re-skin this for ANY app (keep everything else constant):
BRAND text3d#e-name text= (app name) and text3d#e-tag text= (tagline), scene s5-end.
Long names: keep size ≤ 300 and the anchor at x 700 so it stays on m2's face.
ACCENT ONE colour, three places: material m-accent (emissive panel), material m-name
(the name), light#accent-back (in every scene's lights). Change the hex in all three.
SCREENS gen-monoliths.screens.html → scr-home (4 layers lyr-bg / lyr-content / lyr-nav /
lyr-cta), scr-f1, scr-f2, scr-f3. Keep the slot ids: slot-input (typewriter target in
scr-f1, with f1-ph / f1-type over a childless shell), slot-hero (ultra close-up target
in scr-f2: keep the number + its label inside the card), slot-cta (press dip in f1 and
f3), f1-new (the row that lands), bar-1..4 (grow in f2), f3-bar / f3-toast (f3). Re-run
`npx tsx scripts/html-screens.mts gen-monoliths.s