Climb

Progress is a climb: the film opens on the goal at the top, cranes down the flight, then climbs one tread per feature with a phone on each, ending back on the landing with the name.

An abstract flight of glossy clearcoat treads rising into fog, a thin light line on every nosing, a soft wash glowing behind the top riser, a lacquer floor, brushed-metal discs on the treads, and a long overhead light bar mirrored in every step. Five 6 s beats over 30 s at 120 bpm: a crane back and down the whole flight, then a steady ascent one tread per beat, ending in a hold on the landing.

Length: 30 s
Scenes: 5
Device: iphone
Style: abstract
Camera: crane, push in, ultra closeup, pull back

//
    GEN-STAIRCASE — 30.0 s, 16:9, 30 fps. GENERIC TEMPLATE · CLIMB. Sample app: Stride (progress /
    goal tracking — sample data only). Treatment: treatment.md.

    THE IDEA. Progress is a climb. A flight of wide clearcoat treads rises away into the dark, every
    nosing drawn by a thin cream light line, the landing at the top edged in the ACCENT and washed in
    its glow. One phone stands on each of the four treads. The film opens on the goal — the app's
    home screen on the landing — then cranes back down the whole flight to its foot, and climbs:
    one tread per feature, the camera arriving at each phone for its beat (the screen ASSEMBLES on
    tread one, a step TYPES on tread two, the ULTRA close-up reads the big number on tread three),
    each tread's caption appearing on the riser behind it. It ends where it began, on the landing:
    the hero phone, the name and the tagline on the riser behind it.

    THE WORLD. Abstract and app-agnostic: black clearcoat treads (2800 wide, 220 rise, 600 going),
    a black lacquer floor at the foot, a long cream area bar overhead (one soft rectangle mirrored on
    every tread), a cream line on every nosing, brushed-metal discs the phones stand on, fog that
    swallows the flight above the landing, an accent haze where the stair disappears. No props.
    Devices never translate (a device `position` channel blanks screens); the camera does the moving,
    and the assembling phone only turns on its disc.

    GEOMETRY (mm, y up). Tread k (1..4): top y = 220k, front edge z = -(k-1)·600. Tread 4 is the
    landing (900 deep, z -1800..-2700). Behind it the "back riser" block rises to 1700 (its face at
    z -2700 carries the end card), and four more treads climb on into the fog.
      phone      tread  position (centre)            yaw   caption on the riser behind
      d-f1       1      -420  305.75  -280          +14   "Set the goal."    T2 riser z -600
      d-f2       2       420  525.75  -880          -14   "Log every step."  T3 riser z -1200
      d-f3       3      -420  745.75 -1480          +14   "Watch it grow."   T4 riser z -1800
      d-home     4      -200  965.75 -2300           +8   name + tagline     back riser z -2700

    PALETTE. ground #050506 · tread #121316 clearcoat · line cream #FFF1DC · type cream #F3EDE2 ·
             metal #8A8A90 · ACCENT #7B6CFF (Stride sample) — screens: see gen-staircase.screens.html.

    BEATS (music 120 BPM: a bar = 2 s; every cut on a bar line, the camera continuous across cuts)
      #  scene      film       what happens
      1  s1-hook    0–6        on the goal: the home screen on the landing in its accent glow; at 1.4
                               the camera cranes back and down the whole flight to the foot
      2  s2-f1      6–12       push to tread one: scr-f1 ASSEMBLES (four layers fly in, hover as a
                               staircase seen ¾ from the right, pack home magnetically); "Set the goal."
      3  s3-f2      12–18      climb to tread two: into the composer, a step TYPES (typewriter), the
                               send button dips, the new row lands; "Log every step."
      4  s4-f3      18–24      climb to tread three: the ULTRA close-up on slot-hero (yaw −55…−58°, fill
                               150–156, fov 14, dof 40/12) while its bar grows; pull out on "Watch it grow."
      5  s5-end     24–30      climb onto the landing: the hero phone left, the name + tagline rise on
                               the riser behind it, held

    TEMPLATE SLOTS — what to change to re-skin this for ANY app (keep everything else constant):
      1. BRAND   text3d#e-name text= (s5-end, the name) and text3d#e-tag text= (the tagline). Both
                 left-aligned at x -20 on the back riser; a name over ~8 characters: lower size
                 (160 → 130) so it ends before x 560. font=poppins weight=700 always.
      2. ACCENT  ONE colour, three places: material m-accent (the landing nosing line), light