Reelhaus

A clean white-studio device reel: a space-black phone tumbles, spins and flies in beside captions that rise off a thin rule, fans out into a five-up lineup, slides pages in a big three-quarter view, and rolls from portrait to landscape onto a scrolling video grid.

A seamless studio sweep whose floor curves through a cove into the back wall, lit flat by strong ambient light and one soft key for contact shadows, reading as a cool pale void with a soft vignette and fine ruled captions. A clean, smooth 50.1 s piece at about 120 bpm in eight beats of 3.5-7.5 s, with tumbles, a 360-degree spin and a roll that lands on the music drop near 30 s, ending on an unfolding emblem.

Length: 50 s
Scenes: 8
Device: iphone
Style: abstract
Camera: locked off, push in, turntable

//
    REF-MA-02 · DEVICE ROLL — a 50.1 s promo for REELHAUS, a film & series streaming app (fictional;
    no real brands). A shot-for-shot remake of a stock app-promo template (projects/references/README.md):
    a black phone in a white void, captions set beside it on a thin rule, a five-up lineup, a big
    three-quarter phone whose pages slide, the portrait-to-landscape roll onto a scrolling video grid,
    a call to action, and a line that opens into the mark. Every cut is a defocus or a phone flying in.
    The shot sheet is reference-shot-sheet.md beside this file.

    WORLD  1 unit = 1 mm. One white seamless studio (template t-cyc): a floor at y -100 that sweeps up
           through a 955 mm cove into a back wall at z -2000. Every scene builds the same sweep and
           lights it flat (a strong ambient plus one soft key that casts the phone's contact shadow),
           so the camera sees a cool light-grey void (#eceef3 → #e0e3ea), falling off to the corners
           under the film_grain vignette. Phones are the iphone element in space black. Captions are
           flat layer text in cool ink #1f2433 (copy #2e3446) on a 0.55 mm rule; they rise and drop
           out from behind it (one world clip plane at the rule).
           App palette: cobalt #3346f0 (the brand) · ink #0f1424 · ink-2 #1d2438 · berry #c8326f ·
           teal #0e9f97 · lime #c3e33b · orchid #9a4de0 · fog #eef1f6. The mark: a diamond frame
           around a camera-iris aperture; the wordmark "reelhaus" in Manrope extra bold, lower case.

    BEATS  gap-clock=run; a scene's local 0 = the start of its incoming transition. Cuts: s1→s2 a 0.3 s
           crossfade, every other cut a 0.4 s blur-dissolve (the reference defocuses at every cut);
           each cut keeps the reference's wall time (4.2, 7.7, 15.1, 22.45, 29.55, 37.2, 44.5).
      scene          wall          dur    reference shot → this one
      s1-title       0.0–4.5       4.2    "MOBILE APP PROMO" → "INTRODUCING REELHAUS", fades in, drifts up out
      s2-close       4.2–8.1       3.2    phone rises into an extreme close-up of the hero page, creeps up
      s3-features    7.7–15.5      7.0    tumble in from the right → left third, "Download & Go" on a rule
                                          (a download finishes on the glass); 360° spin to the right third
                                          with the screen swapped while its back faces us → "Cinema-Grade
                                          4K" (the picker moves to 4K HDR)
      s4-lineup      15.1–22.85    6.95   the phone rises spinning to the centre; four bare pages slide out
                                          from behind it into a row of five; four labels pop above them
      s5-pages       22.45–29.95   6.7    a phone sweeps in past the lens from the left into a big ¾ view;
                                          Hot This Week → Haus Originals → True Stories push in from the right
      s6-landscape   29.55–37.6    7.25   THE ROLL: a phone already in landscape drops from the top, flips
                                          about its long axis and lands face-on; the video grid scrolls
      s7-cta         37.2–44.9     6.9    a phone slides in from the right to the left third with a contact
                                          shadow; "Now streaming on / REELHAUS" on a rule
      s8-logo        44.5–50.1     5.2    a line opens into the diamond-and-iris mark, runs out and retracts
    Camera on a screen element: s2 only (~3.9 s, as in the reference). No ultra close-up, no growing
    input, no assembling screen: waived for this batch because the reference has none.

    SCREENS  Tailwind HTML (ref-ma-02-device-roll.screens.html) → scripts/html-screens.mts with
             ref-ma-02-device-roll.sections.json (r 9.1 on every phone section) → .screens.json, pasted
             under each iphone as ui3d(overlay=screen); filled icons renamed to `variant=filled`, ids
             prefixed per sc