Weekday

The week is a city: every event is a block that grows up from the board, a toy car commutes Monday to Friday, the sun crosses with the hours, an iPad shows the same week, and the city sinks into the logo.

A sunny tilt-shift architectural model of card blocks on a paper board, crossed by day streets and a small park, with long shadows that swing as the sun arcs across and a toy car drawing its route. Six quick beats over 15.4 s at 125 bpm: a high tilt-shift wave of growth, a tracking drive, a low wide sky shot, a tilt down, then the model sinking into the board.

Length: 15 s
Scenes: 6
Device: ipad
Style: hyperkinetic
Camera: fast cuts, establishing wide, low angle, tracking

//
    WEEKDAY — "Build a week that works." ~15.4 s, 16:9, six chapters. 1 unit = 1 mm.
    Preview: http://localhost:4444/runtime?project=projects/templates/weekday/weekday.promo

    THE IDEA — a calendar app told as a city. Every event in the week is a building on an
    architectural model: seven streets are the seven days, the rows are the hours, a block's footprint
    is the meeting's length and its coloured roof is its kind. The week builds itself, the commute
    drives Monday to Friday down the lunch avenue, the sun crosses the hours and the shadows swing,
    then the same week on an iPad lying on the model board rebuilds itself when a meeting moves, and
    the city sinks into the board while its outline traces the Weekday mark.

    WORLD — a sunny architectural model: a warm paper board (1440 × 820, top at y 0) on a big table that
    fogs into a pale sky. The weekday blocks are warm white card with colour-coded roofs, the weekend is
    a park with lollipop trees. Grid: x = −420 + 140·day (Mon … Sun), z = −275 + 25·half-hour from
    08:00 (back) to 19:00 (front), the 12:00–13:00 row is kept free: the LUNCH AVENUE (z −50).
    The iPad's week view (weekday.screens.html) is the same week, slot for slot, colour for colour.

    LIGHT — a hemisphere sky + one directional SUN with soft PCF shadows: long, low, warm. The sun's
    position keys are absolute, so the shadows swing with it (S2, S3). In S3 a haze glow and a lens
    flare ride the same arc across the sky. tone_mapping None, film_grain output_transform=2, SSAA ×4,
    DOF (dof_pass=three) kept shallow for the tilt-shift miniature read.

    PALETTE — paper #F2EADD · card #FBF7F0 · table #E6D9C6 · ink #2B2A33 · coral #FF6B57 (meetings) ·
    sky #5AA9E6 (focus) · sage #86B98F (personal) · butter #F2C14E (travel) · sky top #A9D3F2.

    HUD — none on screen: the model board carries its own print (day labels MON 20 … SUN 26 along the
    front, 08:00 … 19:00 down the left, the hour lines across the lots). The copy is printed on the
    board's front band or stands on its front edge, like a model's label strip.

    CHAPTERS (scene · local seconds; a scene's clock starts when the gap into it starts)
      s1-grow      2.6  HOOK     high tilt-shift over the board: the blocks grow up out of it, day by day
                                 and hour by hour, the weekend park sprouts trees; "This is your week."
      s2-commute   2.4  COMMUTE  low behind a coral car on the lunch avenue: it drives Mon → Fri drawing
                                 its route, pinging each day, travel-time tags pop at each street; the
                                 sun climbs and the shadows turn.
      s3-sun       2.2  HOURS    low and wide from the front, the sky in frame: the sun (haze + flare)
                                 arcs left → right, the shadows sweep across the city, the clock on the
                                 front edge ticks 09:00 → 18:00.
      s4-ipad      3.0  PROOF    the lens tilts down onto an iPad lying on the board: the week view;
                                 Design review slides to Wednesday and pushes Planning and Pickup along,
                                 three "moved" toasts push each other down.
      s5-sink      2.0  CTA      the city sinks into the board as one; its outline traces round the
                                 footprint in coral and morphs into the app mark.
      s6-end       2.2  END      the mark's week skyline rises, Weekday · Build a week that works. ·
                                 weekday.app, printed on the board in long evening shadow.
promo#weekday(width=1920 height=1080 fps=30 gap-clock=run)
  audio
    tracks
      track#music(asset="music:weekday-score" start=0 duration=15.4 volume=0.85)
      track#sfx_1(asset="media:weekday-sfx" start=0 volume=0.9)
  materials
    // the model: matte card and paper, lit by the sun
    standard#m-table(color=#E6D9C6 roughness=1 metalness=0)
    standard#m-board(color=#F2EAD